Sony BRAVIA XR X90J XR50X90J 50" Smart LED-LCD TV - 4K UHDTV - Titanium Black

Introducing the world's first TVs with cognitive intelligence | Billions of accurate colors and precise textures

See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony's all-new Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR TRILUMINOS™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye.

Real life depth with deep blacks and intense brightness | The entertainment you love. With help from Google

Experience real-life depth and detail with the deep blacks and intense brightness of Full Array LED and XR Contrast Booster 5, powered by the Cognitive Processor XR™. By controlling brightness in sections of the screen independently, Full Array LED balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 5 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels - no more details overwhelmed by shadow or lost in blown-out highlights.

See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Press the Google Assistant button on your remote and just say "find action movies" or "show me sci-fi adventure TV shows" to search across your favorite apps.

Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™ | Engineered for next-gen gaming

With BRAVIA CORE™, enjoy the latest Sony Picture Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included BRAVIA CORE credits to choose from hundreds of latest release movies to redeem. In addition, you are subscribed to an amazing selection of movies to stream anytime and as many times as you like.³ BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.

Take your gaming to the next level with BRAVIA XR HDMI 2.1 enabled TVs and feel the action all around you with responsive and blur-free picture quality. With 4K/120Hz you'll achieve increased frame rate significantly benefiting high-performance 4K gaming. And, the dedicated BRAVIA Game Mode enables reduced input lag and optimized performance in every frame. Get the ultimate next-gen gaming experience with Sony BRAVIA XR TVs.